45-Day Recovery Engagement
Delivery Has Failed. Here’s How We Get It Back.
The block is in place. Complaint rates are elevated. Messages that should be reaching customers aren’t. You may have already tried fixes that didn’t work, or you may not know where to start. Either way, the problem is significant enough that a single assessment isn’t going to resolve it.
Recovery is a 45-day structured engagement built for that situation. It covers identifying the root causes, guiding your team through the corrections, monitoring the recovery window, and building the documentation that keeps the same problem from coming back.
How Recovery Works
Recovery runs in defined phases. Within 48 hours of engagement start, you have an emergency mitigation plan — the immediate steps most likely to stop the bleeding while the deeper work gets underway.
From there, I provide detailed technical correction guidance for each identified issue, with weekly status updates during the stabilization phase. I also provide provider communication support where it applies. Some blocklist operators and postmaster teams respond to direct outreach. When that’s the case, I help you understand what to say and when.
The engagement closes with final configuration documentation reflecting all changes made, a prevention guide calibrated to your team’s technical level, and a transition conversation about what ongoing oversight looks like after the 45 days are done.
Four scheduled calls anchor the engagement: kickoff, mid-point review, stabilization check, and transition.
What this engagement covers
Emergency mitigation plan delivered within 48 hours of engagement start. Detailed technical correction guidance for each identified issue. Weekly status updates during the stabilization phase. Provider communication support where applicable. Final configuration documentation reflecting all changes made. A prevention guide calibrated to your team’s technical level. Four scheduled calls: kickoff, mid-point review, stabilization check, and transition.
What this engagement does not cover
Direct access to your DNS records, ESP accounts, or sending infrastructure. Your technical contact implements changes. I guide them. Guarantees of specific delivery rates or inbox placement. Reputation recovery takes time after technical fixes are in place. Engagement extensions beyond 45 days by default. Extensions are available separately if the situation requires more time. Legal advice. Technical findings with legal dimensions are noted with a referral to qualified counsel.
What Recovery Is Not
Recovery is a guidance engagement. I do not have direct access to your DNS records, ESP accounts, or sending infrastructure. Your technical contact implements the changes. My job is to make sure they know exactly what to implement and why, and to be available when questions come up during the process.
Recovery is not a guarantee of specific delivery rates or inbox placement. Reputation recovery takes time after technical fixes are in place. The engagement includes explicit guidance on reading the signals during that window and knowing what to expect. The stabilization period is where a lot of organizations lose patience and make decisions that set them back.
Recovery does not extend beyond 45 days by default. If the situation requires additional time, extensions are available separately.
Recovery does not include legal advice. Technical findings with legal dimensions are noted with a referral to qualified counsel.
What You Need to Have Ready
The client side of this engagement requires a technical contact with access to DNS records, authentication configuration, and ESP account details — and the authority to implement changes when guidance calls for it. That person needs to be available throughout the 45-day window, not just at the start.
Recovery also requires a genuine commitment to consent-based sending practices going forward. The technical fixes address the symptoms. If the underlying practices don’t change, the problem comes back.
Who Recovery Is For
Organizations with active, significant delivery failure that requires sustained support through the remediation process. If you came through a Triage engagement and the findings pointed here, you already have the root cause analysis in hand and we can move directly into correction. If you’re arriving without a prior assessment, Recovery begins with that diagnostic work before remediation starts.
There is no minimum size requirement. What the engagement requires is a technical contact with implementation authority and the organizational commitment to follow through — including the period after the fixes are in place when reputation metrics are still catching up.
If you’re not certain Recovery is the right fit for your situation, the free assessment call is the place to find out.
Start with a free thirty-minute assessment.
If you’re not certain Recovery is the right fit for your situation, that conversation is the place to find out. Thirty minutes, a clear recommendation, no pitch.