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Fractional CPO Service

Data privacy is more important than ever. Customers expect it, and regulations demand it. But for small and medium businesses (SMBs), building a robust privacy program can seem overwhelming and expensive.

That’s where a fractional Chief Privacy Officer (CPO) comes in. Think of it like having a part-time privacy expert on your team. We provide the guidance and support you need to:

  • Comply with privacy laws: We’ll help you navigate complex regulations like GDPR and CCPA, ensuring your business stays compliant.
  • Protect customer data: We’ll help you develop strategies to safeguard your customer information and build trust.
  • Reduce risk: Proactive privacy measures can prevent costly data breaches and reputational damage.
  • Save time and money: At $10,000 per month, our fractional service is more affordable than hiring a full-time CPO, allowing you to focus on core business activities.

Here’s what we can do for you:

  • Develop and implement a customized privacy program
  • Conduct data inventories and risk assessments
  • Create clear and concise privacy policies
  • Train your team on privacy best practices
  • Manage vendor privacy compliance
  • Answer your customer privacy questions

Don’t let data privacy become a burden. We’ll help you navigate the complexities and ensure your business thrives in the ever-evolving privacy landscape.

Even if you aren’t looking for the whole package, we can still help. We want to help you find what is right for your business, so if all that you need is someone to help you clean up your privacy policy, we can help with the individual items that you need on a more a la carte basis.

Contact us and let us know how we can help you.

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Best Practices

Email best practices are things that everyone talks about, but what are they and why are they important?

Best practices are things that you need to do when you don’t know what exactly to do.  They outline the things that most senders should do in most circumstances in order to assure the widest, best possible delivery rates.

There are times when certain best practices might be disregarded, but you should consider them to be the default settings that should not be changed unless you know exactly what you are doing.

The most widely accepted best practices document out there is the one promulgated by the Messaging Anti-Abuse Working Group’s Sender Special Interest Group.  That document outlines the current thinking of some of the best minds in the sender space on how to do things right.

Topics covered include:

  • Obtaining consent
  • Unsubscribe practices
  • Accountability and reputation practices
  • List maintenance and error handling
  • Mitigating and resolving messaging disruption

Does all of that sound a bit arcane? Did you grab the document and still feel confused by what you read? Our slogan here at Whizardries is “Making Sense of the Arcane” and we can help you figure out which industry best practices you are already complying with, which you need to comply with and which you might safely disregard without damaging your reputation due to your own, unique circumstances.

If you are already having trouble sending mail, we can help you to make sense of it all in such a way that you will know what you need to do in order to regain a good reputation and send mail that your recipients want and will appreciate.  Contact us today to discuss your company’s needs and how we can help make sense of the arcane for you.

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Legal Compliance

“What laws affect my ability to send commercial email?”

“I comply with CAN-SPAM. Is that all that I need to do in order to send mail?”

“How do the latest court cases and FTC consent agreements affect my business?”

Questions like these are common among email senders.  Everyone wants to send email that complies with the law, but which laws apply?

The CAN-SPAM Act applies to commercial email sent in the United States, but other statutes may also apply to the mail you send, depending on things like:

  • What kind of mail you send
  • Where you are sending the mail from
  • To whom you are sending the mail
  • Where your recipients reside
  • What your mail content looks like

Whizardries is able to help you figure these things out so that your mail doesn’t end up on the wrong side of the law.

Have questions? Please have your legal counsel contact us.

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Feedback Loops

Ten years ago, getting a feedback loop probably meant that your uncle’s wife’s cousin’s daughter’s housekeeper was married to the brother of the guy who ran the mail servers.  Or maybe you just found out who to send the big box of meat to.  But things aren’t like that anymore.

Now, a feedback loop isn’t just a backhanded way of saying, “You should unsubscribe these people if you want to send mail to us,” it’s supposed to be something that helps you figure out what is going wrong and why.

When it comes to feedback loops, Whizardries can help you qualify for them, apply for them, and put policies and procedures in place to get the most of them.  We know the pitfalls in the qualifying process and can help you avoid them, speeding up the time it takes to get it in place and working for you.

If you think that we might be able to help you with setting up feedback loops with the major B2C ISPs, contact us today.

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ISP Relations

It’s 4:30 in the afternoon on a Friday and you have just discovered that your mail isn’t getting through at …. well, anywhere.

Your mail is being blocked by all of the big ISPs.  There is no revenue until you can figure out what happened, why it happened, and how to get things fixed.

That’s where Whizardries fits in.  We can help examine the error messages your mailings are receiving, look at your practices, policies and procedures, and figure out what went wrong and why.

Fifteen years ago, we might have bragged about all of the industry contacts that we have and how well and closely we work with all of the big ISPs and mailbox providers. But, anyone who tells you that their industry contacts are the key to getting mail to go through again is just trying to steal your money.

Seriously. Even though we really do have extensive contacts with ISPs, they don’t care who we are (or even who you are) nearly as much as they care about what you are sending and if their clients (your recipients) want it.

But, by helping you figure out what happened, why it happened, and how to fix the issues that caused it to happen, Whizardries can help you put all of the pieces in place to get things fixed more quickly. Now, we won’t say that mail will be delivering by 5:00, but we speak the ISPs’ language too and know where to look and what needs to get done so the right things can get said to get the ball rolling.

If you are having problems with approaching the ISPs to get things fixed, we can help with that too. After helping you fix any underlying issues, we will be happy to act as your representative and approach the ISPs who are blocking you and ask for those blocks to be removed.

Do you have problems with ISPs and need help? Contact us and see what we can do for you.

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DNSBL Remediation

Spamhaus, Spamcop, CBL, URIBL, UCEProtect, SORBS, Fiveten, NJABL…

“DNSBL” is an acronym for “DNS Block List.” It’s a list of IPs that someone, somewhere thinks should not be allowed to send email that is set up like a DNS server.  And the list of DNSBLs for the modern mail administrator to choose from is truly amazing.  Just looking at the list makes you feel like you are wandering through a maze of governmental departments and Three Letter Acronym agencies.

When something, somewhere, goes wildly wrong and you find your email servers listed by one, two, or several of these choices, you need to know how to get things fixed.  Usually in a hurry.

Of course, some of these lists are nothing more than an angry geek with a Linux box in his mom’s basement and aren’t used by more people than the angry geek and his seventy-five cats. But, some website somewhere did a check and you found that your mail server is listed.  How important is it to your business to get removed from that list?

Whizardries can help you understand all of this and more.  We can help you by

  • Advising you regarding the policies and/or procedures you may have in place that got you listed and how to change them to expedite removal and prevent future listings
  • Advising you as to which lists are of primary concern to your business and which only matter if you want to mail a few cats
  • Helping you to navigate the maze of contact pathways
  • Even acting as your company’s representative and reaching out to the list’s team on your behalf.

If you need help getting off of a DNSBL, we can help.  Contact us today.